Nobody wants to fail of course. But not everyone appreciates the lessons you could get from your failures.
Some of the common cliches nowadays are “Try and try again” and “It’s Okay. Better luck next time”. Only a few really understand and are able to apply to the lessons from their mistakes.
Here is a wonderful post, “How to Fail: 25 Secrets Learned through Failure“.
I am already doing some of them and I am surprised that I was doing the right thing. 
4. “Fight the good fight.”
Instead: Pick the right battles, at the right time, with the right people. *There is a time and a place for everything. Make prudent decisions based on your present and future situation and capabilities rather than fighting every battle that comes your way. The hardest part for every startup is staying in the game, thus do everything you can do to stay in the game give yourself the opportunity for future success.
Implications:
- Leave big, systemic, intractable problems to big companies with the resources to get knocked down and get up again. Instead, solve simple problems (big and small) where you can have a direct impact.
- Let large companies create standards. Stay away from basing your success on re-creating the wheel for the industry. If your valuable, innovation solutions for your customers are meant to be industry standards, then they will naturally become the standards, but do not depend on systemic change for your success.
- Leave large, cross-industry partnerships between incumbents to large, established companies. Startups will almost always be caught between the old battles and priorities of established companies, better to not depend on having to solve their relationships for your success.
.
